Our Work
Disease Awareness
Conceived, created and executed national and local market consumer education program and multi-channel materials for "Asthma Express," working with Novartis, Genentech and the Asthma and Allergy Foundation of America (AAFA). The program focused on the signs, symptoms, tests and see-your-doctor call-to-action for allergic asthma.
Patient Education
Created and executed the "Aware in Care" patient education program for the Parkinson's Foundation to improve in-hospital care for patients with Parkinson's disease. Developed the program and its educational materials within significant budget constraints.
Thought Leadership
Provided strategic counsel to Research!America on thought-leadership program and tactics on key issues, including combatting the anti-vaccines movement and championing the use of real-world evidence.
corporate positioning
Built concensus among CEO and heads of four disparate medical device and camera business units of Olympus America to coalesce around a unifying corporate brand identity that supported strategic business objectives. Developed this overarching corporate reputation platform about innovative precision technology and produced and rolled-out thought leadership initiatives to promote it.
Patient Clinical Trial Recruitment
Developed local market media relations strategy and materials to recruit stroke patients for PISCES III stem cell clinical trial for ReNeuron. Worked with PIs and study coordinators at 20 academic medical centers to tailor communications efforts to each clinical trial site’s needs.
hcp and Patient Education
Conducted and gleaned insights from HCP and patient research. Then with the Arthritis Foundation and Takeda, created "Let's Speak Gout," a program with tools and training to enhance the effectiveness of HCPs' discussions with patients about gout management.
Case Study: Multi-Channel Disease Awareness
Won 2014 Gold SABRE Award for Best Public Education Campaign for conceiving, developing and executing this national and local market Type 2 diabetes multi-cultural, multi-channel campaign for Janssen Pharmaceuticals, with the Diabetes Hands Foundation and the television program, So You Think You Can Dance (SYTYCD). The campaign's goal was to educate demographic groups at high risk for Type 2 diabetes, provide A1c screenings and refer appropriate people to doctors for further evaluation and treatment. The campaign's educational channels included an interactive website with downloadable materials and instructional dance exercise videos created by stars of SYTYCD; local market health fairs with free dance exercise classes led by SYTYCD stars, and on-site blood testing with nurses and diabetes educators; and national and local media interviews with spokesperson Debbie Allen, renowned choreographer and actress. Select materials below:
